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Page 02 — Services

What we ship.

Six categories. Three stages to an engagement. Eighteen capabilities beneath them. Each described the way we would describe it on a first call.

§  01 — Categories

Six categories we ship in.

  1. 01

    Cleaners.

    Photo and storage cleanup, one cleanup type per release.

    Cleaners that find duplicate photos, large videos, and forgotten downloads — without overstepping the photo library, without inflating the number, without running a fake sweep on an empty cache. Each app does a single kind of cleanup well, tells the user the truth about what it found, and lets them decide what to delete with their eyes open.

  2. 02

    VPN.

    Lightweight tunnel apps designed to be forgotten once turned on.

    Connect, stay connected, never need a settings excursion. There are no dashboards in our VPN apps because nothing on a dashboard would still be true ten minutes from now. The product surface is one toggle and one indicator. Predictable behaviour, honest about what they are and aren't.

  3. 03

    Scanners.

    On-device document scanning, returned as a clean PDF.

    Camera-driven tools for documents, receipts, and codes. Edge detection done right. OCR where it earns its weight. The user owns the file and the file leaves with them — no nudge to subscribe to keep the scans they just made, no cloud-stored archive opt-in.

  4. 04

    Converters.

    Files in, files out. The original stays where it was.

    Image, audio, document. Drop a file, pick a format, get back a file. We do not delete the source to look efficient. We do not enrol the user in a recurring subscription to keep their own outputs. Conversion finishes in a tap; the original stays.

  5. 05

    Privacy utilities.

    Apps designed to minimise the data they touch.

    Local-first when we can be. Transparent about every off-device call when we cannot. We are careful never to claim guarantees we cannot defend in writing — 'minimises tracking' rather than 'never tracks'. The user can diff network activity if they care to.

  6. 06

    Battery & device.

    Honest readouts, surfaced the way an engineer would describe them.

    Battery health, storage breakdown, what the device is busy doing right now. We refuse to ship a 'boost' button — phones do not get faster from a button, and shipping one would be a small lie compounding across the years a user keeps the app installed.

§  02 — How we work

Listen. Sketch. Ship.

Three stages, in order. The third is most of the work.

  1. 01

    Listen

    We start every engagement on a written brief from the publishing partner and one long, uninterrupted conversation. We are trying to understand what the actual category looks like — not what a slide deck would make it sound like. The first session is unbilled.

  2. 02

    Sketch

    A short, deliberate prototype loop — usually a week. We decide what stays and what gets cut. Most things get cut. The prototype is the artefact a partner can react to before any commitment is made.

  3. 03

    Ship

    Submit, watch real usage, refine. The first release is the start of the work, not the end. We expect to be embarrassed by version one and reasonably proud of version four. Every release is on a written cadence the partner can plan around.

§  03 — Capabilities

Eighteen
things we do.

Capabilities that sit beneath the six categories. Most engagements use eight to twelve of these in concert.

Native iOSNative AndroidSwiftUIJetpack ComposeOn-device processingEdge detectionOCR pipelinesWireGuardStorage diagnosticsBattery telemetrySubscription onboardingRevenueCatAdaptyFirebaseSentryApp Store reviewPlay ConsoleClosing memos

— anything not listed: ask anyway.

§  04 — Working principles

Four lines we work by.

N° 01

Native, on purpose.

We ship native iOS and native Android because phones are not browsers. Cross-platform UI looks fine in a demo and worse in the field. Maintenance cost is lower because of this, not higher.

N° 02

Subtraction is a feature.

Each release we ask which thing to remove. The answer is rarely 'nothing'. A narrow utility ages well; a broad one needs constant attention or it rots quietly under a settings menu.

N° 03

We do not ship 'boost' buttons.

Phones do not get faster from a button. We refuse the small handful of design tricks that compound across years into a worse user experience.

N° 04

The brief outlives the engagement.

Every engagement produces a written brief, and every brief is built so the next person — a future hire, a different agency, the founder six months later — can read it cold and pick up the thread. We are replaceable on purpose.

¶ continue · page 03

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